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Thoughts From Us

Yannick Oswald

Thinking in Analogies

3/2/20

Analogies are a great way to pitch your product. But there is a fine line between a good and a bad analogy...

Yannick Oswald

How to measure a consumer brand? Copy

1/7/20

As we are heading into this new decade, I continue to be bullish on consumer startups...

Yannick Oswald

What Is the Value Of An Active User?

11/12/19

While it seems obvious that we are moving from an ownership to a usage economy, I sometimes feel...

Mark Tluszcz

"You are always auditioning"...

9/5/19

So you've started your own company and it's beginning to feel like you're drinking from a hose....

Yannick Oswald

The power of a network. Thanks for sailing with us...

8/22/19

I just had the honour to spend an amazing couple of days sailing with some of our greatest 🇮🇱 CEOs ...

Yannick Oswald

The 4 rules of building a B2B sales team

8/7/19

Building an inside sales team is a key concern of B2B SaaS founders when they reach out to me. I wanted to share...

Yannick Oswald

Sorry, one sec, I got a notification...

6/30/19

I recently came across this amazing article about how humans are suffering from an overload of notifications…

Mark Tluszcz

Time, the ultimate enemy....

5/26/19

Most tech entrepreneurs I meet are under the misguided impression that they have "time to get it right"…

Roy Saar

Digital therapeutics look ready to bloom with help from pharma companies

5/25/19

A digital therapeutic is a software-based intervention that has a direct impact on an illness or disease. While the field…

Yannick Oswald

So you are building a B2C SaaS freemium model?

4/21/19

As explained in a previous post, I am excited about the B2C opportunities that lie ahead of us in the coming years.

Yannick Oswald

Sybel - 5 reasons we invested

2/19/19

With smart speaker adoption skyrocketing, there is also a major content play as consumers adapt to this new paradigm.

Mark Tluszcz

Ideas for change....

2/19/19

Following are some of the themes that will dominate our thinking this year

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