Silver Tech 2018
'Silver Tech: Emerging Opportunities in the Third Age Economy' examines the rise of the third age economy.
Instead of continuing its obsession with engagement among teens, the technology sector would be wise to wake up to the rise of the young silvers.
The number of elderly is set to rise sharply over the next 30 year and they are rapidly becoming the most important driver of consumption
Whilst smartphone and social media penetration is peaking, this demographic feels misunderstood and underserved
But beware: the young silvers have their own particular needs and are sophisticated consumers...